Rules for Advertising
Introduction
hifitorget.se is a marketplace for used hi-fi and music. This means that all products advertised must have a clear use within hi-fi and music. Ads that violate the rules may be removed without notice to the advertiser. When advertising on hifitorget.se, you must also follow our Terms of Use, in addition to the rules for advertising.
Private Ads
Private ads are for private individuals who, according to the Consumer Agency's rules, have the right to enter into agreements.
Business Ads
Business advertisers must comply with consumer protection laws and the recommendations of the General Complaints Board.
Advertising where any of the following criteria are met is considered business advertising:
- The advertiser is a legal entity
- The advertiser refers to their store, website, opening hours, price information, or similar
- The advertiser acts in other ways suggesting they are actually acting as a business, where, for example, the name suggests that a business is behind the ad
Links in business ads should point to a specific product page and not the company's homepage or social media.
Used Products
The main marketplace on hifitorget.se is intended for used products. Business ads for used products are published on the same marketplace as private ads, under the rules that apply to business ads.
Outlet
Products that are not used but have a particular outlet character must be published in the separate Outlet section on hifitorget.se. Examples are:
- demonstration units
- returned items
- products with opened packaging
- products with cosmetic or shipping-related damage
- discontinued models
- remaining stock
Outlet is intended for individual products or stock with a clear outlet character and must not be used to advertise the business's normal range of new products. Regular factory-new products from the business's ordinary range are not permitted on hifitorget.se simply by being placed in Outlet.
hifitorget.se has the right to move, reject or remove ads that are judged to be in the wrong section or not to meet the criteria for Outlet.
Demonstration Units
Demonstration units must be published in Outlet and be clearly stated as demonstration units. The product's condition and any marks, wear or other deviations must be described accurately in the ad.
Damage and Deviations
If an Outlet product is sold because of damage, return, opened packaging or similar, this must be clearly stated in the ad. Known damage or deviations must not be concealed.
Business Status
Only registered business accounts can publish ads in Outlet.
Personal Responsibility
The content of ads must not violate Swedish law or EU directives. For private ads, you are personally responsible for the content of published ads.
Ad Content
The ad must have a clear connection to hi-fi and music. The main marketplace is intended for used goods and products that have been used in other ways. Demonstration items and other products with an outlet character from businesses are published in Outlet, see Business Ads above. The ad text must describe the specific item and its condition being offered or sought in the ad. Marketing an ad on other classified ad or auction sites without the intention of selling the product via hifitorget.se is not permitted. Ad texts or images may not be copied from other ads. The ad title must briefly describe the item and must not contain unnecessary characters.
Examples of products that are not permitted to advertise:
- Musical instruments
- Televisions
- Projectors or projection screens
- Phones
- Computers
- NAS or other storage media with stored music files
- General network components
- Clones or copies of products
Marketing and Services
Advertising is permitted for specific, physical goods and products. It is not permitted to advertise services or to market a company.
Pirated Copies or Illegal Goods
It is not permitted to advertise products that copy trademarks or goods that are otherwise illegal.
Duplicates
It is not permitted to post multiple ads for the same item at the same time. Close the old ad before posting the new one. Furthermore, it is also not permitted to post ads for the same items repeatedly with the purpose of appearing at the top of the ad list. Dozens or more ads posted at the same time are considered spam.
Close Ad
You commit to closing your ad when the purpose of advertising has been achieved.
Offensive or Insulting Content
Ads with content that may be perceived as offensive or insulting to groups of people and/or individual individuals are not permitted.
Language
Permitted languages in ads are Swedish, Danish, Norwegian, and English.
Contact Information
If you have questions about the rules for advertising or our policies, contact us at info@hifitorget.se.